In order to be successful in franchising, you should have
an extensive and sophisticated support package, an excellent
operations manual and training program, appropriate legal
structure, tight controls, procedures and reporting system,
an organized advertising program, correct recruitment and
selection of franchisees, suitable fees and royalties, and
effective ongoing help and assistance. All of these require
professional skills and techniques that we will provide through
Evaluation Services Include the Following:
The Franchise Assessment.
Franchise Developments, Inc. meets with you to determine if
your concept and business is franchiseable, to provide you
with more information about franchising — its advantages
and disadvantages as compared with other marketing alternatives
— and to outline the steps involved in developing your
franchise program. If start-up capital is required, we can
create a feasibility study or franchise development plan and
then help clients make important presentations to prospective
investors. When board members or partners need supplementary
information, we will respond to their inquiries in person,
about any and all facets of franchising.
The Franchise Feasibility
Study. We first evaluate your concept,
your mission, and your goals. Then we analyze your present
business: your financials, investments required for a new
start-up, operations, systems and controls, legal aspects,
marketing and advertising approaches, and organizational structure.
From our evaluation and analysis, you will receive a comprehensive
written report summarizing our findings, our recommendations
and a financial projection.
The Franchise Development
Plan. From our review and analysis of
your business, we identify the operational, contractual, legal,
financial and marketing needs of your franchise program. We
help determine the changes and modifications that your existing
system may require for adaptation to a franchise operation.
And we also define the general policies and appropriate strategies
under which your franchise should be operated. The end result
is a comprehensive plan that will uncover all the possible
franchise issues as they relate to your business.
If your business is franchiseable, Franchise Developments,
Inc. offers a wide range of services in its franchise development
program. You may use all of the services provided in the package
or individual ones.
Operational Services Include the Following:
Programs and Services. We analyze the
operating characteristics of your business to recommend the
support package of services that your franchisee needs to
be successful. From this analysis, we provide reports and
documents on a variety of subjects such as guidelines for
territory development, techniques for lease negotiation, procedures
for pre-opening, programs for group purchasing, and sources
of franchisor income.
Systems, Controls, and Procedures. We
evaluate your forms, systems, controls, and procedures to
ensure they will help you monitor the business and are appropriate
for a franchise operation.
We develop an operations manual that includes detailed instructions
on all the daily operations of your business to ensure standardization
and uniformity. This manual becomes the framework for a systematic
approach to training.
and Programs. Through Franchise Developments,
Inc.'s Training Systems, we specify your training needs, create
an outline, write objectives and lesson plans, select the
training methods, media and techniques, prepare documents,
format the materials, train the instructor and test the results.
Training Programs. We train your management
and staff in supervisory skills so that they will be able
to maintain standards; continually guide, assist, and upgrade
the level of the franchisee and his or her employees; and
detect and resolve problems.
Training Programs. We also offer approximately
25 skills-based training programs designed to help you and
your staff as well as your franchisees and their staff perform
Financial Services Include the Following:
Royalties, and Advertising Assessment.
We determine these charges based on the services you offer,
the extent and costs of the services, the size of the territory
offered, the ability to pay, and many more criteria.
Plan. We first estimate the number of
franchises that can be sold. Then we create financial and
cash flow projections based on franchise sales income, likely
expenses, and personnel costs.
Sources of Financing.
We assist you in arranging for financing; if necessary, locate
qualified investors; and make financial presentations to these
Legal Services Include the Following:
We develop a Franchise Agreement, which is both a legal and
operating document outlining clearly the basis of understanding
and the responsibilities of both you and your franchisee.
We prepare your Disclosure Document using either the Federal
Trade Commissions regulation format required by the federal
government, or the Uniform Franchise Offering Circular format
required in certain specific states. This document must be
submitted to each prospective franchisee.
Registration. We prepare the necessary
documentation for filing and registering your Franchise
Agreement and Disclosure Document. We then submit these
legal documents to the state regulatory authorities.
Marketing Services Include the Following:
and Marketing Program. We create your
franchise sales and marketing program based on a profile of
the buyer, targeted market, budget and media analysis. From
this information we select the appropriate media and develop
sales materials, ads, brochures, publicity programs, forms
and procedures for ad responses, phone and mail follow-up,
sales methods and presentations.
and Recruitment Ads. We develop the copy,
layout and design of your franchise brochure and recruitment
ads structured to the profile of your buyer. These materials
will develop excitement and interest in your program and help
motivate the prospect to purchase your franchise. We submit
the brochure and ads to various states for their approval,
prior to use.
and Selection of Franchisees. We establish
screening methods, procedures, and formats for interviewing
and testing. Particularly useful is our psychological and
attitudinal test that helps you evaluate a prospective franchisee.